In this tutorial you are going to learn how to keep coming up with new ideas for creating content that you can write and blog about on your site.
You are also going to learn how to create great content that will keep your readers interested in learning more about you and your business, and coming back for more!
At the end of the tutorial we’ll also share with you a simple, yet highly effective plan of action for creating and adding fresh new content to your blog on a regular basis.
Adding new content on a regular basis is one of the secrets of growing your presence successfully online and getting ahead of your competitors. You will learn an effective system for doing this … even if you are too busy to blog!
Watch the videos below and then complete the step-by-step tutorial to learn more about creating great content for your WordPress site …
Video: Content Creation – Part 1
Video: Content Creation – Part 2
Business Blog Content Writing Tips
If you already have a WordPress blog or website set up, then there are only two main hurdles that you need to overcome:
- Knowing what to “blog” about
- Getting past the idea that you are just “too busy” to write and publish content on your site on a regular basis.
Both of the above are the most common reasons given by most people for not getting started blogging, and both can lead to failure through inaction.
The great news, is that if you are willing to learn how to overcome these two main challenges, your business will grow and you will have an edge over your competitors, because this is what is also stopping them from growing their presence successfully online.
Here, then are some great tips to help you start blogging about your business successfully:
Tip #1 – Everyone Is Also “Too Busy” – Just Get Started!
We all have only 24 hours a day … and guess what? Everyone is already using every single one of those 24 hours!
Think about all the extra time you would gain if you run a business where you normally spend a few hours each week answering questions from prospects and customers, and you then spent only one hour a week adding posts to your site that fully answer those questions, and directed your prospects and customers to your site, instead of spending your valuable time on the phone answering the same questions over and over again.
Avoid making the common mistake of thinking that you will do things when you have “spare time” (who has time to spare?) Instead, find that extra hour or two each week to add content to your site that will help you grow your web presence and leverage more of your time.
Tip #2 – You Don’t Have To Be A Writer
Most business owners have no difficulty talking about their business to others in social situations, special functions and industry or networking events.
In fact, if given a chance, most business owners can easily talk for hours on end about their business to anyone who is willing to listen.
In essence, all you are doing when you are blogging, is talking about your business in writing.
You don’t have to be a writer to publish content online about your business.
Just write as if you’re having a “one-on-one” conversation in a room with a potential prospect or your ideal customer.
If you focus on educating people about the benefits of your business and the problems that your products and services can help to solve, you will be training visitors to become better customers and build your authority online as the “go to” expert in your field.
Tip #3 – Write As You Would Normally Speak
You don’t need to be clever or entertaining – just write as you would speak to someone about your business. For example, pick a common problem that many of your customers seem to experience before choosing to buy your products or services and address that problem in your blog post.
Talk about the benefits and advantages of your solution. Give your readers some insider tips to help make the buying decision easier. Let them know what results they can expect after buying from you. Show them how much support and training is available if they need help.
Just be yourself and write in a conversational tone. Imagine how you would speak if you were engaging in a one-on-one conversation with a very happy (or an irate) prospect or customer, and write your imagined conversation down into a plain text file, then save it.
Tip #4 – Find A Writing Style For Your Blog Posts And Articles That Feels Authentic And Natural To You
Once you get used to blogging about your business and have enough data to be able to start measuring your results and assessing your general readership, you will find a structure and style that works best for you.
For example, you may discover that you have a natural knack for providing unbiased product reviews and comparisons, and that visitors and potential customers are gravitating towards your site for advice backed by solid research before buying.
Or, you may discover that you really like to engage with your readers through interactive areas of your blog like the comments section. Or maybe, your posts provide great answers to Frequently Asked Questions (FAQ) for your visitors, and these help to reduce the time that prospects are spending in pre-purchase research, which may be taking up your and your staff’s valuable time.
Whatever you discover works best, it’s good to establish certain principles in the way you structure your content early on.
Tip #5 – It Doesn’t Have To Be Written By You
The content on your site doesn’t have to be written by you! There are a range of options available for content creation, including:
- Guest Blogging
- Content Curation
- Authority Publishing
- etc …
These methods will be covered in more detail in future tutorials and blog posts.
Blog Content Creation: Getting Started …
The simplest way to create an article for posting to your WordPress site is to write it in a plain text file (e.g. notepad), and then save it to your computer.
Don’t worry about formatting or editing at this stage. Just write.
When you are ready to post and publish what you have written, simply open your text file, then copy and paste it into the blog post content areas.
Your Post Title
- Keep the title of your post brief (no more than 7 – 10 words) and to the point.
- Try to include your main keyword in the title.
- Aim to make your title as compelling as possible, in order to attract the reader’s interest.
Below are some examples of post titles and post title ideas to help you get started:
- How To Avoid Getting Ripped Off When Buying A Used Vehicle
- Top 10 Property Investment Buying Tips For First Time Investors
- Leasing Fitness Equipment – 7 Common Pitfalls To Avoid
- 5 Essential Things To Look For When Shopping For Baby Products
- Marriage Counseling – A Basic Guide For Beginners
- How Pet Aromatherapy Can Improve Your Best Friend’s Health
- Remodeling Your Home – 5 Guaranteed Ways To Save Money
- Buying Organic – Why It May Not Be The Healthiest Option For You
Video: How To Write Effective Post Titles
Your Post Content
For best results, we recommend writing 500-700 word (4- 5 paragraph) posts and articles that focus on one or more of the following areas:
- Educating your readers
- Informing visitors about the value of your products or services
- Providing benefits, useful tips, training, or references to valuable resources about your business, industry, passion, or field of expertise
- Delivering honest product recommendations, reviews and comparisons
- Highlighting controversial issues that require and encourage further discussion,
At the end of your post, you should always include a link or call to action in the closing paragraph that requires visitors to take an “actionable” step that will help you move your business forward.
For example, you could ask visitors to take any of the following action steps after reading your post:
- Asking visitors to visit the ordering page of your website, or e-commerce store
- “Liking” your post or subscribing to your Facebook page
- Watching a video or subscribing to your YouTube channel
- Following you on Twitter
- Connecting with you on LinkedIn or Google+
- Going to your newsletter sign up page
- Visiting the site of a recommended supplier via an affiliate link
- Accessing additional resources on your website
- Subscribing to your updates list for more information or training tips
- Taking advantage of a special offer
- Downloading a FREE report
By providing useful content to your readers and delivering massive value on a regular basis, you will position yourself as an expert in your field, and build trust and a regular, loyal readership. Once authority and trust is established, you will find people responding more positively to your recommendations and your offers.
Here are some of the basic principles of good business blog copywriting:
- Use your main keyword in your title and create an engaging title. You want your post titles to catch the eye of visitors who are browsing your site and get them to read the rest of your post.
- Make your post educational and informative for readers. Try to avoid blatant self-promotion and focus on giving your readers value instead. The more value you provide to your blog readers, the more trust, confidence and authority you will build with them and this will greatly improve the reputation of your business online. Great posts also get shared around the web, giving your business and site additional exposure. Consider adding content sharing features to your blog to make sharing and bookmarking of posts easy for visitors.
- You can publish posts any size you want, but generally posts and articles with a minimum of 500-700 words (4-5 paragraphs) work very well for human readers and search engines.
- Make sure you use the main keyword and keyword variations you want to rank well for in your post. SEO experts recommend introducing your main keyword in the first paragraph and using it as a bold hyperlinked anchor text (i.e. link the keyword to a different page on your site that is relevant to the keyword, e.g.: your main target keyword.)
- Don’t stuff keywords in your content. Search engines like Google are very savvy to this trick and may penalize you for “keyword stuffing”. Use your keywords appropriately and in the right context and you will do well with both your blog visitors and search engines.
- Always have a “call to action”at the end of your post. You want to inform and educate your readers about an aspect of your business, and then direct them to a desired outcome, such as subscribing to your newsletter, contacting you via your site’s contact form, filling in a survey, adding an item to your shopping cart, etc …
What To Blog About …
So … what can you write about? Here are some great ideas for articles and information you can post to your blog (the list below should keep you going for a while):
- Latest news about your industry
- Latest news about your business
- Latest news about your suppliers / vendors / channel partners
- Product / Service tips (how to spot quality, how to avoid paying too much, “The 5 things you need to know before you buy XYZ product”, etc ..)
- Explain the benefits of your products (focus on one product or product line at a time)
- Product / Service features (explain what the features mean and help customers choose the best value for money)
- Provide product or service reviews
- Provide product or service comparisons with other well known brands / leading competitors (you can keep the brand names and companies anonymous by talking about the features that ‘Brand X’ or ‘Company Y’ have which are popular and how your products compare)
- Provide third-party information your customers would find useful, educational, informative, entertaining, etc. (e.g. something you just read about in an industry publication or saw in the news)
- Provide a product training information series
- FAQs (Publish the questions you get asked the most and answer these online)
- “How-To” tutorials (in written form, audio recordings, podcasts, videos, or a combination of all of these).
- Explain how your products, services or solutions helped others to solve problems, save money, save time, etc …
- Publish customer stories and testimonials
- Profile your best customers (works well if you sell to other businesses)
- Profile members of your team (helps to build a sense of familiarity with your visitors)
- Profile your best suppliers
- Special offers, competitions, prizes and giveaways
- New product releases, new range of products, etc …
- New things coming soon to your business
- Product recalls (e.g. industry-wide recalls)
- Customer service information (e.g. explain how to ship product back, refund policies, etc.)
- Links to resources and information your visitors and customers might find useful
- Top 10 lists
- “5 Things You Should Know About [insert your solution here] …”
- “5 Things To Beware Of When Buying [insert your product here] …”
- etc …
If the above is not enough to get you inspired or motivated, then keep reading for more blog content writing ideas …
Fast Content Creation Formula
You can create an almost endless amount of blog posts using the “fast content creation formula” below that combines your areas of expertise with things like numbers, lists and time periods …
Numbers = 1, 3, 5, 7, 10, 25, etc …
Lists = Top / Best / Worst / Most Controversial / Most Liked / Least Known / Most Hated / Most Beneficial / Most Harmful / etc …
Time Periods = Current / Previous / Next / This Week / This Month / 6 months / 1 Year / 2-3 Years / 3-5 Years / 5 – 10 Years / etc …
- 5 Practical Things You Can Do This Week To Overcome Insert Topic Here At Work
- 10 Ways To Lose Insert Topic Here Fast
- 7 Controversial Methods For Achieving Insert Topic Here
- 10 Least Known Innovations That Changed Our Industry Forever
- Insert Topic Here: Myth or Fact? The 7 Myths About [Topic]
What You Can Write About – Content Writing And Blogging Ideas …
- How does your industry compare with others? What are the similarities or differences? What can other industries learn from yours?
- Describe (3 / 5 / 7 / 10) ways your industry (has changed / will change) in (the past / next) (6 months / one year / 3-5 years)
- What are some of the (recent / proposed) (laws / legislations / trends) that (have affected / will affect) your industry
- How is your industry (better / worse) now than before?
- What are the top (3 / 5 / 10) recommended resources, books, publications, videos, podcasts about your industry?
- What (recent/popular) movies or books make reference to your industry? How accurate are these references? What are the myths and what are the facts?
- What industry (conferences / events / seminars / workshops / training courses) have you attended recently? What did you learn at these events that you could share with others so they can benefit from your experience?
- What are the key (conferences / events / seminars / functions) that will take place in your industry this year and why should people attend these?
- What are the (best / worst) tips or advice you have been given about your industry? Did you follow these? What happened?
- What is (unique / special) about your industry and why? Why should people get involved in your industry? What kind of people are ideally suited for your industry?
- What (is wrong / needs fixing / needs more attention / needs more funding) in your industry?
- What do most people in your industry know about that we still haven’t discovered or heard about yet? What’s the “biggest” secret insiders don’t want us to find out about your industry?
- What are the best places to (advertise / find new leads / recruit new staff / get more exposure / get free publicity) for your industry?
- Who are the (“superstars”/up and coming stars) in your industry that you would most like to meet (and what questions would you ask them?)
- What should people know about your industry / line of business before deciding to pursue a career in it?
- What should people avoid doing when they first join your industry?
- What’s the (hottest / most debated) topic in your industry right now? What was the (hottest / most debated) topic in your industry last year? What has changed and how has this affected your industry?
- What are some of the comments being made about your industry on Facebook, Twitter, LinkedIn, etc? What’s your (personal/company) view on these?
- Who are the people in your industry that should be followed on Twitter? Create and post a list.
- What new (invention/innovation/application) would completely transform or revolutionize your industry if it was actualized?
- What (new angle / new ideas / fresh perspective) can you bring to an old industry topic, that would (start / reignite) a new debate or discussion?
- Why is x still the best / most effective / most preferred / most widely used way / method / option / choice for doing y?
- Create a fun / exciting competition, challenge, poll, or survey and post about its progress and results.
- Create lists about your industry. These can be fun (e.g. “The 25 Lamest Excuses Given By Customers In The X Industry When Asked To Do Y”), or factual (e.g. “10 Ways To Create A Greener X Industry”)
- Create charts that explain industry processes in simple terms
- Create a list or glossary of common (acronyms / jargon / terminology / funny expressions) used in your industry and explain what these mean in simple terms
- Create videos, infographs, reports, lists, memes about your industry and post these on your blog
- Interview / profile a successful person / leader / rising star in your industry
- Transcribe or publish a presentation / talk / speech you recently made, or a conversation you recently had with [person] about [topic]
- Subscribe to Google Alerts / search for relevant press releases and news about your industry and write about that.
- What does Wikipedia have to say about your industry?
- Comment / provide a summary or opinion about anything newsworthy about your industry
Your Business / Company
- Share interesting facts about your company history. How did your business start? Who started it? Where was it started? Why was it started? How did you learn to do what you do? What challenges did you face in the beginning? How have things changed from the past to the present day?
- Elaborate on your Mission, Vision, Goals, Values and Principles. What are the main areas your company focuses on? What strategies and objectives are you currently pursuing? How does this translate into practise? How are investors, shareholders, members, customers currently benefiting from your past / current decisions?
- Describe your company culture and what you like best about it.
- What makes you different / better than your competitors? Why?
- Publish your recent press releases or any interesting news that you or others have published about your business.
- How are you contributing to the community? What worthy causes do you support or plan to start supporting? What awards have you won? What awards do you plan or hope to win?
- How are you using Social Media / Facebook / Twitter / LinkedIn / Google+ to grow your business? If you’re not using social media, why not?
- What are your most successful marketing / sales / branding campaigns? What social media campaigns, viral videos, advertising campaigns, memes (online quizzes, surveys, pictures with funny captions that get shared around the internet) have you seen recently that attracted your attention? Why? What can you share about these that could help others?
- What style of management do you use? How does that make you more effective at responding to customer needs / adapting to changes in the market?
- Analyze your statistics, see what kind of searches visitors are entering in search engines to find your site, then either create content or invite guest bloggers or authors to contribute articles on your site about specific topics your readers want to learn more about.
- What is your company’s favorite team-building / corporate / customer event? What do the people who participate in these learn? Can you share actual feedback from participants?
- Post videos and photos of your company events, functions, parties, workshops, training sessions, get togethers, team-building activities, etc. with descriptions and explanations for your readers.
- Give people a video tour of your premises / office / facilities.
- What questions are people asking on forums and on Yahoo! Answers related to problems or challenges that your business can help to solve?
- What are the main challenges in your business?
- What mistakes have you made, how did you correct / rectify / address these, and what have you learned from this experience?
- What are the problems or issues you most often get asked about by customers, or objections your salespeople hear most frequently from prospects? Turn these into FAQs
- What tools and resources does your business use to deliver superior customer service or quality products and services? (You don’t need to give away trade secrets – just talk about the benefits that your tools and technologies deliver to customers!)
- Why should site visitors join your Newsletter or subscribe to your Updates? Give 3 to 5 reasons.
- Who are your best suppliers / vendors / channel partners / customers? Can you profile or interview them? Can you provide actual case studies and feedback of their experiences doing business with you?
- Use your WordPress site “Commenting” features to educate other visitors further about your business when replying to comments left on your site.
- Provide an end of week / end of month / end of quarter “round-up” of events.
- Share what’s coming up next for your company, new developments, exclusive announcements, etc.
Your Products And Services
- Write about the unique advantages / properties / benefits of using your products or services. Why are your products or services superior? How are your solutions different from those of your competitors?
- Give 5, 10, 25 or 50 reasons why people should use your products or hire your services. Explain the benefits of being a customer of your products or services.
- Create video tutorials showing customers how to use your products, or videos that show you performing services for customers (e.g. event management, restoration services, etc …)
- Create charts, infographs, videos, diagrams, lists, etc … that explain in simple terms how your products or services work, or how they can help to solve a complicated issue or a difficult problem for users
- Provide tips on unusual, innovative or “out-of-the-box” ways to apply your products or services that most users may not have thought about and advanced tips for users.
- Describe the most common type of problem users in your market experience and how your product or service helps to (address / eliminate / overcome / reduce) this problem.
- Turn your customer support emails or phone calls into FAQs.
- Create a list of your most popular products or services and link to their URLs
- Create a list of your most frequented, visited posts and pages.
- Become an affiliate reseller of complimentary products and services to those that you offer and promote/review these on your site.
- Publish a special tip or free gift for your Twitter followers, or newsletter subscribers only.
- Explain how customers can get free stuff, special discounts, exclusive offers, etc.
- Ask for feedback and then reward or give stuff away occasionally to customers or site visitors who post the best feedback, testimonial, comment or idea on your site, or make the best suggestions for improvement.
- Write about the new products or services you are about to release and how these will benefit users.
You And Your People
- Share information on your blog about your hobbies, passions, achievements, the causes you support, likes, dislikes, etc. and encourage your colleagues and staff members to do the same.
- Share your successful strategies and tips with others. Some examples are: how you achieve personal goals, how you remain productive working from home, how you maintain work & family balance, stay fit / healthy / motivated / positive / focused / organized, how you come up with new ideas, how you translate good ideas into actions, tools, resources and apps that you can’t live without, etc …
- Share your best / fun stories, and recent insights or observations
- What books / audiobooks / music are you reading / listening to right now. Would you recommend these? Why? Why Not?
- What restaurants have you recently discovered or events have you attended that you would recommend to others?
- Describe a time when something went terribly wrong and how you overcame / got through it.
- Introduce the members of your staff (especially new members) and put a spotlight on your (best / most active / most trusted) customers / vendors / affiliates / suppliers / channel partners / blog commenters, etc …
- Build a user community on your site and post questions regularly, then let your community answer it.
- Provide written and video testimonials of real satisfied customers.
- Post your social media URLs and explain how customers and visitors can connect with you online.
As you can see, there are so many things to blog about in your business and share with your online audience.
In fact, everything you can say about your business, you can blog about!
Think about this …
If you take action and start publishing content about your business on your blog, you will already be ahead of many of your business competitors.
a) Most of your competitors are stuck with static websites that they can’t easily update
b) Most business owners are just “too busy” to work “on” their business, because they spend all of their time working “in” their business.
By the way … if you’re just too busy to work “on” your business, then you need to get yourself a copy of Michael E. Gerber’s classic business book: “The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It”. It will change the way you approach your business.
Your WordPress Blogging Action Plan: The 5-Step Formula
We’d like to share with you now our secret “5-step” action plan formula for growing your business with a blog … even if you’re just “flat out too busy!”
- Create an “ideas folder” in your computer or mobile device for storing article ideas. Use the title of the post or article you have in mind as the title of the document. Develop a habit of regularly adding ideas to your “ideas folder.”
- If you can’t or don’t have the time to write the articles yourself, consider either assigning the task to one or more your staff members, or outsourcing the content creation to freelance writers (see below for resources that will help you do this).
- Set aside a specific time each week to write (or outsource) a batch of posts or articles and schedule them to be posted on your blog at intervals of every 2 – 4 days. Give yourself at least 1-2 hours per week.
- Remember that you don’t have to be a writer to write great content for your blog. Just write exactly as you would speak if talking to someone about your business. Keep the tone conversational and focus on writing your content as if you are talking to just one person (e.g. your ideal prospect or customer)
- The important thing is to create and add new content to your blog consistently. Ideally, you should be publishing 1-2 articles or posts a week. If you can’t, then even once a fortnight is great, as long as it is done consistently.
Develop a regular routine of posting content to your blog and your site will not only attract more visitors, but they will get to know, like and trust your business more … a sure recipe for business growth and an increase in sales!
Writing Business Blog Content – Your Options
When it comes to writing the actual content for your business, company, or corporate blog, here are your main options:
- Option 1: Write the content yourself.
- Option 2: Rewrite existing content and make it unique.
- Option 3: Outsource the writing to professional writers or article writing services.
- Option 4: Invite guest authors or bloggers to post content on your site.
Let’s take a look at each of these options in more detail:
Option 1: Write the blog content yourself
This is the option that will get you the best results in terms of readership loyalty and conversions.
Blog posts written by the owner of the business or blog / web site (or anyone else who cares as deeply about your business as the owner) typically come across as being naturally sincere and more authoritative. The writing also tends to include many industry-related terms or phrases (i.e. jargon), which works great for both readers and search engines.
An effective content writing strategy you can use if you decide to write your own blog content, is to follow the A.I.D.A. principle.
A.I.D.A. stands for:
Attention – Get your reader’s attention with a headline, or in this case, the title of your post and make sure to use your main keyword in the title as discussed earlier. For example, an article about Content Management Systems (CMS) might be entitled “Content Management Systems – Avoiding The 5 Most Common Mistakes Made When Choosing A CMS For Your Business.”
Interest – Help your reader maintain interest in your post by writing about things that relate to them and their situation. This could be issues, problems, frustrations, benefits, challenges, etc. that are commonly experienced by people who need your products or services.
Something that all experienced and successful sales copywriters know, is that people will read extremely long sales letters and remain keenly interested, as long as the subject of the sales letter is all about them (i.e. the prospect) and how they are going to benefit if they buy and use the products or services.
Desire – Once you learn how to create compelling and engaging content that interests and helps your readers, the next step is to create a desire for your readers to take action. For example, you can write a detailed and interesting review of the top products in your business category and then let your blog readers know that there is no need for them to continue looking around, because your solution, product or service is the cheapest, best, most cost-effective, most robust, best supported, best value for money, etc … (if it isn’t then don’t exaggerate, just focus on the aspect that makes your solution better than your competitor’s and try to create a desire based on that fact – e.g. you deliver locally, free shipping, etc.)
Action - Once your reader is interested and has a desire, it’s only sensible to direct them towards an action that will benefit both them and you. Be very specific about the type of action you want your reader to take after reading your post, and focus on one action only, whether it’s clicking a “buy” button, filling in a newsletter subscription or contact form, watching a video, filling in a survey, etc …
The A.I.D.A. principle is not very effective when used to create your own blog content, and it is also important for the other options we’re discussing here, so be sure to familiarize yourself with it.
Option 2: Rewrite Existing Content
If creating new content from scratch is too difficult, the next best option is to rewrite existing content and make it 100% unique. There are several ways you can do this:
Research, Copy, Paste & Rewrite: Do a search online on the topic you want to write about, then go through the sites that come up on your search results and copy and paste information snippets relevant to your article into a text file or Word document. You can source material this way from a whole range of different places, such as government sites, other business websites and blogs, forums, product review sites (e.g. Amazon), audio podcasts, videos, etc. Once you have enough information gathered, don’t simply rewrite the content – use it as a template for providing a fresh angle on the topic and creating your own unique content.
Use Content Rewriting Software: Avoid using “automated” software applications and content rewriting scripts that promise to deliver you better search engine rankings, but only end up creating garbled and unreadable rubbish for real human readers.
There are great software programs available that help you save time in the process of researching and gathering content from various online sources, and then allow you to intelligently rewrite and combine the content into a unique and highly readable article.
Buy Quality PLR Articles And Rewrite These: PLR stands for Private Label Rights. What a PLR article service often does, is leverage group buying power by hiring professional writers to write content, then selling a limited number of the same content to members (e.g. 150, 500 or 1,000 copies). For example, if you need Travel related articles, you can become a member of a Travel PLR site, and receive new articles each month on travel-related topics.
You will need to rewrite PLR articles, however, because a number of other members of the PLR site will also own the same content as you. At best, you should review, edit and rewrite as much of the article as you feel is necessary to feel comfortable putting your name on it, and to ensure its uniqueness. At the very least, you should give the article a new title and add your own introduction or rewrite the opening.
Please note: PLR articles can vary greatly in quality, so make sure you check out the supplier thoroughly before you commit to spending any significant amount of money.
If you don’t know where to start, here are some great PLR sites you can check out:
PLR Mini Mart - This PLR site was started by Tiffany Dow, a very successful ghostwriter who has written articles and content for many online business owners.
EasyPLR – This is a very popular PLR site for business owners looking for quality, engaging and informative content to post on their blogs or send in their newsletters, etc. The site makes its PLR content available only to low limited numbers of content-buyers (usually only around 100-150 per PLR pack) and uses teams of professional writers to create niche-specific content. You can buy content only for the topics you need.
All Private Label Content - This is another great PLR site that allows you to buy specific content packs on the topics you need, or become a member of specific niches.
Option 3: Outsource Your Article Writing
The last option to consider is outsourcing the writing of your blog content to professional writers, experienced freelance writers, or using professional content creation or article writing services.
When outsourcing to freelance or professional writers, you can look at online services like Elance or Freelancer. These sites let you post a project and freelance writers then bid for the work. You then hire the writers and manage the process, or sign on with a service that manages the writers and the content creation process for you and charge you a nominal fee for the content they produce on your behalf.
Some of the pitfalls to watch out for are:
- Writers that are inconsistent with their turnaround time (e.g. from time of request to time of delivery)
- People who bid cheaply for the work, then deliver content that is really poor or plagiarized
- Spending a lot of time recruiting new writers to replace the bad ones you hired.
- Learning how to manage the outsourcing process (you can end up becoming an article-writing manager, which is not something you really want to do).
If you don’t know where to start looking, here are some established article-writing services we recommend you check out:
SEO Writers -This article writing service is used by thousands of business clients worldwide. It uses only professional writers who are native English speakers and who are highly trained to write content that is both engaging to human readers and optimized for search engine. Their prices are very affordable and they offer quick turnaround times.
Articlez – This article writing site also uses 100% American sourced writers while offering a competitively priced service when compared to other content outsourcing options and quick turnaround times on content delivery. You can create a FREE account and purchase content as you go.
TextBroker – This service provides unique, customized content for articles, blog posts, travelogues, product reviews, press releases and more. Incidentally, if you plan on using the TextBroker article-writing service, we recommend you also check out the WPTextBroker plugin, which allows you to order articles and receive ready to publish content for your blog directly from your WordPress administration panel.
The above services will manage and audit the writers on your behalf and provide a reliable turnaround time. All you have to do is submit the work to be done and they will handle the rest.
For other outsourcing needs, there are a number of sites like Fiverr that lets you hire people to do things for you for $5.
NOTE: No matter how good the writing is, you should always review the content to make sure it’s exactly what you want to send out to your readers. It’s not uncommon when using professional writing services to find you need to make some tweaks and adjustments to your articles to ensure quality.
Option 4: Invite Guest Authors To Post Content On Your Site
Another option you have for getting content added to your site or blog on a regular basis is to allow other authors to post on your site.
WordPress allows you to specify different roles for your registered users. Depending on the role you assign, users then have certain privileges and access to restricted parts of your site.
By assigning different people the role of “author” for example, they can post content to your site, but not access any of your site’s administration features.
Next Step – Getting Started
The best way to start is to take action.
Let’s do this now. Open up a new text file on your computer, or grab yourself a pen and a notepad or sheet of paper, and write down 10 blog post ideas that will help you grow your business.
Do it now. Write down …
- Product Post Idea
- Company Post Idea
- Industry Post Idea
- Event Post Idea
- Customer Tip Post Idea
- Reseller Training / Customer Service Post Idea
- What Area Of Your Business Could You Educate Prospects About To Eliminate Objections?
- What Problem Could You Help Others Solve?
- What Solution Could You Review To Help Prospects Buy?
- What Is Your Most Common FAQ?
- Other Idea For Content
Have you written down at least 10 post ideas for your blog? Great!
As stated earlier, commit to posting 1-2 articles every week on your site. Spend 1 hour or less on each post (it gets really easy to do this and the content will just flow out of you once it becomes a regular habit).
If you can’t commit to writing 2 posts per week, then even posting new content to your blog once a fortnight is great, as long as it is done consistently. By investing just 2 hours a week, you will be working “on” your business and you should start to see some positive benefits in a very short time.
Some Last Thoughts For Business Owners …
Instead of answering the same questions about your business over and over again every time you meet a new prospect or someone who is interested in your business, you can simply create a page on your site that answers this question and refer people to it.
Use your site to provide FAQs, address sales objections, add videos to demonstrate how your products work, offer readers a downloadable report with more information, and much more.
As you practise referring people to your helpful posts and pages, less and less of your valuable time will be used by people who are just “curious”. You will be educating prospective customers to do “research” in their own time, and to contact you when they are more “serious” about doing business with you (i.e. when they have moved from being suspects to being prospects.) Your time can then be spent working on other areas of your business that need your attention, or that offer a more profitable return on your investment of time and effort.
We hope you have found this information useful and we wish you great success blogging about your business!
Your WordPress Site Administration Area
In this tutorial you will learn how to navigate around the WordPress administration area and familiarize yourself with the WordPress dashboard, the administration menus and the main admin modules.
You will also discover some of the “hidden” features that will become more useful as your proficiency with WordPress increases.
Please note: This tutorial assumes that you already have a WordPress site installed on your domain. If you need help installing a WordPress site or getting one set up for you, then … [insert additional information about where users can get a WordPress site here].
How To Access Your WordPress Admin Area: WordPress Login Page
In order to access your WordPress site administration area, you first need to log in.
You can normally access your login page by visiting your site’s home page and clicking on the Login link in the Meta section of your sidebar menu …
Click on Log in …
And you will be taken to your WordPress login page. Enter your username and password, and then click on the Log In button to access your WordPress Administration area …
Note: The “login” link is hidden in some WordPress themes. If you cannot find your WordPress login link, then type your WordPress site login URL into your browser.
The default WordPress admin login URL typically looks like this:
- http://www.yourdomain.com/wp-login.php (if WordPress is installed in the root directory of your domain)
- http://www.yourdomain.com/subfolder/wp-login.php (if WordPress is installed in a subfolder of your domain, e.g. “blog)
- You can also get to the login page by typing http://www.yourdomain.com/wp-admin
Your WordPress Dashboard
After logging into your WordPress site, you will typically be taken to your WordPress Dashboard, which is the main administration area of your site.
Your WordPress Dashboard provides a number of useful data and information about the activities and actions taking place on your WordPress site. It also allows you to see “at-a-glance” the most recent activity that has taken place on your site and to be kept up-to-date on new information from various WordPress-related resources.
Watch the video below and then complete the step-by-step tutorial to learn more about using your WordPress Dashboard and your main WordPress Administration features …
Your WordPress Dashboard – Tutorial
The first time you log into your WordPress site, you may see a “Welcome to WordPress” message displayed inside your WordPress Dashboard…
If you want to spend a few minutes learning more about WordPress, you can click on the “get started” links.
To dismiss the “Welcome” message from displaying inside your WordPress admin area next time you login, click on the Dismiss link near the top right-hand corner of the message …
Note: You will also see “Welcome to WordPress” messages displayed whenever WordPress gets updated to a new version …
Once again, feel free to explore the information displayed in the “welcome” message, or just scroll down to the bottom of the page and click on the link to dismiss the message and return to your Dashboard …
WordPress Dashboard Screen
The screen that you see in the Dashboard after logging into your site gives you access to all of the main administration controls and features you will need to manage your WordPress site …
The Dashboard screen is divided into the following main sections:
- WordPress Toolbar and Header Section (1)
- Main Navigation Menu (2)
- Work Area (3)
- Footer Section (4)
WordPress Administration Area: Toolbar
The Toolbar displays at the very top of your Administration Screen and provides your with access and links to various administration functions on your site …
Many Toolbar items expand (flyout) when hovered over with your mouse to display more information.
For example, you can quickly see what needs to be updated on your site …
You can also create new posts and pages, add new media and links in your content and add new users to your site …
As you begin to add new functions to your site, you may see that new items have been added to your Toolbar …
The Toolbar also allows you to view how any changes you make to your posts, pages or settings will affect what visitors see on your site. Just hover your mouse over the website title displayed in the toolbar and click on Visit Site.
Tip: To continue working on your site and view your home page in a separate window, right-click on the Visit Site link and choose either “Open Link In New Tab”, or “Open Link In New Window” …
Important: If you cannot see the Toolbar in your administration area, then make sure you have enabled it for your site.
The section below shows you how to do this …
The “Howdy, User” Section
On the far right of the Toolbar is the “Howdy, User” section, with an image of your Gravatar. If you hover over this section with your mouse, it will expand with links to your Profile Screen and a Log Out link …
Note: When you log into your WordPress site, WordPress stores a “cookie” in your web browser. This cookie allows WordPress to remember who you are. If you leave your site for a while but come back again later, WordPress will recognize the cookie and not ask you to log in again.
Important: The cookie cannot tell WordPress who is actually logged into your site. If you have a WordPress cookie set in your web browser, anyone using your computer can access the Administration Screens of your site. To prevent this from happening (especially when using a public or shared computer) click on the Log Out link, and WordPress will delete the cookie from your web browser.
To reset the cookie just log into WordPress again.
How To Enable Your WordPress Toolbar
Click on the “Howdy, Your Site Name” tab at the very top right hand corner of your administration screen toolbar and select Your Profile…
Make sure that Show Toolbar when viewing site is enabled in the Toolbar section of your Profile area …
Remember to click the Update Profile button at the very bottom of your page to save your changes …
Now you should be able to see the WordPress Toolbar displayed at the top of your screen …
To learn more about editing your user profile, see this tutorial: How To Edit Your User Profile
WordPress Administration Area: Screen Options
The Screen Options section is located in the header of your WordPress administration area and displays different options for your screen depending on which area of the administration section you are currently viewing …
For example, if you are in the Dashboard, clicking on the Screen Options tab allows you to specify options such as the number of columns displayed in the layout of your Dashboard work area …
If you are in the Posts section of your Administration area, clicking on the Screen Options tab gives you completely different options, such as displaying or hiding information in the listings section (e.g. tags, comments, etc…), and specifying the number of posts to display per page…
Tip: Some web developers, or web designers may choose to hide certain elements from displaying on your site because they may assume that most users won’t be using or needing these features, or simply to give sections of your site a less “cluttered” look.
If you are looking for a particular function in your administration area and can’t find it, or don’t know where to look, try clicking on the Screen Options tab … you may just find what you are looking for!
WordPress Online Help Section
You can access the official WordPress documentation and user support forum sections by clicking on the Help tab located at the top of your screen …
Like the Screen Options tab, the Help tab located at the top of your administration area also displays information that is relevant to the specific area that you are working on.
So, for example, if you are editing content in the Edit Post section of your site, clicking on the Help tab will bring up help information relevant to editing posts …
Tip: To learn more about any particular feature or function of WordPress while logged into the WP administration area, just click on the Help tab.
WordPress Administration Area: Navigation Menu
On the left side of the administration screen is the main navigation menu containing links to all the administrative functions that you can perform on your WordPress site …
Click the Collapse menu button at the bottom of the navigation menu section …
And the sidebar menu shrinks into a narrow bar with only a set of icons displaying for all functions …
Use this feature if you need to create more space in your admin working area, or if you see the collapsed menu when you log in and are not sure what the icons mean …
If you hover your mouse over each of the menu items, the sub-menu for that function will fly out …
To fully expand any menu function click on the main menu item …
To learn more about each of the navigation menu items and what they mean, visit this page in the official WordPress documentation site:
WordPress Administration Area: Work Area
The large area in the middle of your administration screen is the work area. This is where you will do most of your work, such as creating and editing posts, configuring plugins, themes, site settings, etc…
When you log into WordPress, your Dashboard will display a number of information panels contain information from various WordPress-related sources…
Most of the panels in your Dashboard screen will also display additional options when hovered over with your mouse.
For example, here is a panel with no mouse hovering …
And here is the same panel displaying additional options when you hover your mouse over the title bar …
You can minimize the information screens in your dashboard by clicking on the inverted triangle symbol in the corner of their title bar …
You can also rearrange the layout of your WordPress dashboard using “drag and drop” …
WordPress Administration Area: Footer
The footer section is found at the bottom of your WordPress Administration Screen. It displays links to WordPress and your current WordPress version …
WordPress Administration Area – Related Tutorials
- How To Edit Your WordPress User Profile
- How To Add A Gravatar To Your WordPress Site
- How To Change The Default Image In Your WordPress Login Page
How To Insert Special Characters Into WordPress Posts And Pages
Symbols and special characters like ® , © and others often need to be inserted into content.
In this tutorial you are going to learn how to insert symbols and special characters into your WordPress Posts and Pages.
Watch the video below and then complete the step-by-step tutorial to learn more about inserting symbols and special characters into your Posts and Pages …
How To Insert Symbols Into WordPress Posts And Pages
If you need to add symbols to your content (like ® , ©, etc), open up a new or existing Post or Page, then make sure you are using the WordPress Visual Editor and click on the Insert Custom Character button…
And select the symbol you want to use from the Select custom character pop-up window to insert it into your post or page…
These symbols are called HTML character entities or extended characters. They are generated by typing or inserting a combination of characters on the web page that the web browser then interprets as symbols.
When you click on the Select custom character symbol in the Visual Editor, WordPress inserts the character entity code for you into your content. If you’re working in Text Editor mode, you can also insert a character entity by just typing in the code directly (or using the plugin shown in the tutorial below).
Some of the more popular HTML character entities are shown below:
Useful Tips For Inserting Special Characters Into WordPress
Tip #1 – Use The HTML Special Characters Helper WordPress Plugin
The HTML Special Characters Helper WordPress Plugin is free, and it’s a very useful plugin if you frequently use the WordPress Text editor and need to insert special characters when publishing content in WordPress via Posts and Pages.
After installing and activating the plugin, you will see a new HTML Special Characters widget displayed in your Add/Edit Post and Add/Edit Page screens …
To display more symbols, click on the See more link at the bottom of the widget …
The full table of HTML Special Characters is then displayed with all characters categorized into labeled sections …
Hovering over any of the special characters in the Widget causes a hover text box to appear, showing the HTML entity encoding for the character as well as the name of the character.
If you’re working in Text Editor mode, this plugin is useful because it allows you to insert a special character without having to switch back to Visual Editor mode.
Just click on any special character in the widget and the character encoding will be inserted into the post body text field at the current cursor location (or at the end of the post if the cursor isn’t located in the post body field) …
Note that when used in the visual editor mode the special character itself is added to the post body …
Also note that the Visual Editor has its own special characters popup helper, which is accessible via the toolbar menu. If you only use the Visual Editor, then this plugin would be unnecessary, as it would be redundant. We recommend only installing this plugin, therefore, if you work in Text mode and want to avoid switching to the Visual Editor when inserting custom characters.
Tip #2 – Use The HTML Entities Button WordPress Plugin
The HTML Entities Button WordPress Plugin is another free plugin that you may want to look at installing if you do any work in Text mode and want to be able to insert custom characters without having to keep switching over to Visual Mode …
After installing and activating the plugin, you will see new buttons displayed in the Text editor menu toolbar of your Add/Edit Post and Add/Edit Page screens …
The HTML Entities Button plugin buttons allows you to convert special characters to HRML entities …
Insert HTML entities visually whilst working in the Text editor mode …
Insert emoticons into your Posts and Pages …
And even insert links to recent Posts …
- A Basic Guide To HTML For WordPress Users
- How To Use WordPress Plugins
- How To Create A New WordPress Post
- How To Create A New WordPress Page
How To Create A New WordPress Post
Posts are used to publish content online on your WordPress site.
In this tutorial you are going to learn how to create a new WordPress Post.
Note: If you are not clear about the differences between using Posts and Pages in WordPress, see this tutorial.
Watch the video below and then complete the step-by-step tutorial to learn more about creating and using WordPress Posts …
What Types Of Content Can You Add To A WordPress Post?
With WordPress you can easily add or edit the following types of content in your Posts:
1 – Text
You can add plain, formatted and/or hyperlinked text in a variety of fonts and styles to your Posts.
Depending on how you configure your site’s settings and plugins, you can also add “meta” text to posts and pages (e.g. titles, keywords and descriptions that appear to search engines), create custom excerpts, etc…
For more information about adding and formatting text-based content in WordPress Posts, see the “Related Tutorials” section at the bottom of this page..
2 – Media
You can add or embed media content into WordPress Posts such as videos, audio files, downloadable files (e.g. PDF documents), images (photos, logos, graphics, banners, etc) and more.
For more information about adding media in WordPress Posts, see the “Related Tutorials” section at the bottom of this page.
3 – Scripts
Content can also be added to WordPress Posts by inserting the code directly into the file templates.
For more information about adding scripts in WordPress Posts, see the “Related Tutorials” section at the bottom of this page.
How To Create A New Post In WordPress
To create a new post in WordPress, log into your WordPress site, then go to your Dashboard navigation menu and click on Posts > Add New…
A blank new Post is created. You can now start adding your Post title and body content either by typing or pasting your content in …
Description Of WordPress Post Modules
The Post Administration Panel section contains a number of modules that allow you to control your Post settings …
1 – Post Title
This module contains a field where you enter the title of your post …
Please note the following:
- You can use phrases, words and characters for your Post title.
- Choose a unique title for every new post you create, as using identical post titles can create problems.
- You can use common symbols like commas, apostrophes, quotes and hyphens in your Post title. Your Post title will display these symbols, but WordPress will automatically remove them in the “post slug” to create a valid, user-friendly URL for your post.
2 – Post Editing Module
This is the large, blank area where your content gets added into …
For the types of content you can add into your Post, see the “Types Of Content You Can Add To WordPress Posts” section above.
3 – Publish Box Module
The Publish Box module contains a number of important buttons, options and settings that control the status of your post …
The available Post Statuses are: “Published”, “Pending Review”, and “Draft”. A “Published” post is publicly available to online visitors on your site. A Post whose status is set to “Draft” is not published and can only be seen by you. “Pending Review” is similar to a “Draft” Post, but needs to be reviewed and approved for publication by a user with “Editor” permissions.
The Publish section also includes a Preview button that allows you to view your post content before publishing it and making your post live on your site.
You can specify a number of visibility settings for your posts. Setting a post to “Public” makes it visible to all website visitors after the post has been published. You can also make a post “Password Protected” (this makes the content in your post accessible to anyone with the correct password), or “Private”, which makes the post visible only to you and to other users logged into your site who have editor or administrative privileges.
Additional settings in the Publish Box section allow you to change publication dates (even schedule posts to be published at a later date), copy your post to a new draft, or set your post for deletion by moving it to the trash.
Note: If your Post has not been published yet, a Save Draft button will display in the Publish Box section if your post status is set to “Draft” …
Or Save as Pending, if your post status is set to “Pending Review” …
Clicking the Publish button gets your post to become “live” on your site …
You can also edit the time when your post gets published by clicking the Edit link above the “Publish” button and specifying the date and time when you want your post to be published …
4 – Post Format Module
Some WordPress Themes allow you to customize your post’s presentation using Post Formats. This is explained in more detail in a separate tutorial.
5 – Post Categories Module
Post categories help you classify your post into topics and keeps your content organized for your readers …
When you assign your posts to categories, readers can then browse specific categories to see all posts listed under that category.
You can add a new category as you are entering a new post by clicking the + Add New Category link in this section …
You can also manage your categories by selecting Posts > Categories in your Administration menu …
To learn more about configuring WordPress Post Categories, see this tutorial: How To Add, Edit And Delete WordPress Post Categories
6 – Post Tags Module
Tags are like micro-categories or index entries for your posts …
Posts that have similar tags are linked together. A list of related posts is displayed to readers when they click on one of your post tags. Note: Depending on your WordPress Theme, tags may or may not display in your post …
You can add new tags to your posts by typing in your comma separated tags into the “Tags” box and clicking the Add button …
To learn more about configuring WordPress Post Tags, see this tutorial: Using Tags In WordPress Posts
7 – Featured Image Module
If your WordPress theme allows you to display Post Thumbnails, then the “Featured Image” module will be visible on the “Edit Post” (and Edit Page) screens, provided the option has been selected in the Screen Options area (see next section below) …
Using Featured Images In Your WordPress Posts is covered in detail in a separate tutorial.
8 – Additional Post Modules
Some screen modules on the Post Administration Panel are hidden by default if they have not been saved before, and will only display if selected in the Screen Options area …
Below are the modules that can be activated in your Screen Options area …
The Excerpt module lets you add a brief “teaser” or post summary that will display in selected areas of your site, such as your Blog page, category, archives, and search post pages …
For more information on using Post Excerpts see this tutorial: How To Use WordPress Post Excerpts
Trackbacks are a way to notify legacy blog systems that you’ve linked to them …
If you link other WordPress blogs, they’ll be notified automatically using pingbacks. For blogs that don’t recognize pingbacks, you can send a trackback to the blog by entering the website address(es) in this box, and separating each address with a space.
Trackbacks and Pingbacks are discussed in more detail in a separate tutorial.
Custom Fields provide a way to add specific information to your site and / or modify the way your posts are displayed …
Custom Fields are normally used in conjunction with WordPress plugins, but you can manually edit the information added by plugins to your post in this section.
For more information on using custom fields, see this tutorial: Using WordPress Custom Fields
The Discussion module is used to turn the discussion options on/off for a specific post …
This module is used to enable interactivity and notifications on your posts on a post-by-post basis.
You can check boxes to Allow Comments and Allow trackbacks and pingbacks on your posts. If you uncheck Allow Comments, then no visitors will be able to post comments on that specific post. If you uncheck Allow trackbacks and pingbacks, then no one will be able to post pingbacks or trackbacks to that specific post.
Note: If you are editing a previously published post, the Discussion module will also show any comments you have received for the post.
To learn how to configure the settings for the Discussion module checkboxes, see this tutorial: How To Configure Your WordPress Site’s Discussion Settings
This module lets you edit the post slug, which is also known as your Permalink URL …
The post slug is a user-friendly post URL address created from the post title …
Permalink stands for “permanent link“. When you set a Permalink for your post, WordPress will find your post and change all links on your site to point to the correct post URL even if you change the post slug, change the post category, or move your post to display under a different parent page.
The permalink is automatically generated based on the title you specify for your post and is shown below the title field as soon as you save or publish your post.
Punctuation such as commas, quotes, apostrophes, and invalid URL characters are removed and spaces are substituted with dashes to separate each word in your permalink.
You can manually change your permalink URL by editing the post-slug (see above).
For a detailed tutorial on configuring Permalinks go here: How To Create Search Engine Friendly URLs For Your WordPress Site
This module displays a list of all your site’s registered authors and allows you to change the post author attribute by selecting a new author from the drop-down menu …
Note: This section only displays on your post if you have multiple registered users on your site with authoring rights. For a detailed tutorials on managing WordPress users, go here: WordPress User Management
Add Content To Your Post
After creating a new post, the next step is to add content to it.
WordPress offers some helpful advice and best practices for posting content:
- Practice Accessibility: Stay compliant with web standards for accessibility and help your users by including ALT and TITLE descriptions on links and images (e.g. <a title=”Descriptive Title Goes Here” href=”http://yourdomain.com/”>Hyperlinked Text</a>.
- Use Paragraphs: Make your content more readable by breaking up your writing into paragraphs. Tip: If you use double spaces between your paragraphs, WordPress will automatically detect these and insert <p> HTML paragraph tags into your writing.
- Use Headings: If you plan to write a long post, then use headings to break up your post sections. In HTML, headings are set using tags like h1, h2, h3, h4, and so on. You can also add headings by highlighting content in the body of your post, and then selecting one of the heading options from the “Format Style” drop-down menu in your Visual Editor.
- Use HTML: You don’t have to use HTML to create richly formatted posts, as WordPress will automatically do this if you use the Visual Editor. Having some basic knowledge of HTML, however, will allow you to control different styling elements in your content (e.g. boxes and headings.
- Spell Check and Proof: Check your spelling and proof everything before publishing your content. There are a number of spell check Plugins available for WordPress. You can also write your posts in a text editor that has spell checking, then copy and paste your content into WordPress after checking all the spelling and proofing your content thoroughly.
- Think before you post: Everything you make public can be seen by many people and logged by search engines, making it harder to take things back. Take a moment to think about what you are writing and review your posts before publishing. Don’t rant … think!
- Consider your readers: Consider who will read your content and take any appropriate measures and precautions you think may be necessary when writing your content or protecting your privacy.
- Make use of comments: Comments allow your site visitors to interact with you and share their ideas. You have control over your site’s comments and you can delete any comments that you don’t want published on your site, so consider this fact when deciding whether to allow people to comment on your site. Also, make sure that visitors can contact you privately if they need to (e.g. use a contact form).
- Worry about the design later: How your site looks is important, but it’s not essential to getting your point across. In fact, because WordPress is so flexible when it comes to web design, you can just start writing to grow a readership, and then change your entire site’s look with just a few clicks of the mouse anytime you want, using “WordPress Themes”. Remember that content is what attracts your readers, not just the look of your site.
- Use pictures and videos: Images and videos help make your posts and pages colorful and interesting and help readers engage better with your content. See our tutorials on adding images and adding videos to your posts and pages for more details.
- Save your posts: Save your posts regularly to prevent losing your work to accidents or computer errors. You can do this without publishing your content, as the section below will explain.
- Write regularly: We have created a tutorial that will help you come up with an almost limitless source of content you can write on your site and ensure that you never run out of ideas. Go here to learn more.
Saving Your WordPress Posts
After adding content to your Post, it’s time to save it.
By default, WordPress will auto-save your work at regular intervals …
This helps to prevent losing your content if something unexpectedly goes wrong with your computer, or if you click something that accidentally closes your post, browser window or application while you’re working.
WordPress also records the date and time of your post when the post is first auto-saved. You can change this by editing the “Published on:” settings …
Until your content is “published”, your post will not be visible to online readers. Instead, it will be saved as a “Draft” …
You can save your Posts as a draft or publish it online using the “Save” and “Publish” functions in the Publish section of your Post screen …
To save your post as a “Draft”, go to the Publish section of your Post screen and click on Edit …
Select Draft from the drop-down menu and click OK …
With “Draft” displayed in the “Status:” field, click on Save Draft …
Your Post will be saved and updated as a draft post. Click on Preview post to view your saved content …
You can also preview your post in a new browser window without saving or publishing it first by clicking on the Preview button in the “Publish” section …
When you are ready to publish your post and make it go live to site visitors, click on Publish …
Once your new post is published, click View Post to open your published post in a new window browser …
Review your post to make sure that all of your content has been added, formatted and is displaying correctly …
Note: Once your post is published, the button changes from “Publish” to “Update“…
You can always change the status back from “Published” to “Draft” or “Pending Review” by clicking on the Edit link in the Status field and selecting an option from the Status drop-down menu …
Congratulations! Now you know how to create and publish a new post! If you need to make any adjustments to your post content, see this tutorial: How To Edit And Delete WordPress Posts
Posting Content To Your WordPress Site – Quick Summary Of The Steps Involved
The screenshot below summarizes the steps involved in creating and posting new content to your WordPress site:
- Click Posts > Add New, then add your post content (post title & body)
- Add your search engine optimization metatags into the SEO section. This will only take an extra minute or two, but it will help you get your content indexed faster and rank better in search engine results (see tutorial on How To Improve Your WordPress Site’s SEO)
- Select a Post Category to file your post under (make sure you have already set up your site’s Permalinks)
- Add keywords to your Post Tags section (use the same keywords you entered into the SEO section)
- Publish your post
- Using The WordPress Visual Editor
- A Basic Guide To HTML for WordPress Users
- How To Add, Edit And Delete WordPress Post Categories
- Using Tags In WordPress Posts
- Using WordPress Post Formats
- How To Schedule WordPress Posts To Publish At A Future Date
- How To Protect Content On WordPress Posts And Pages
- How To Use WordPress Post Excerpts
- How To Use The WordPress Media Library
- How To Insert And Format Images Into WordPress Posts And Pages
- Using Featured Images In Your WordPress Posts
- How To Add Videos To WordPress Posts And Pages
- How To Add Audio Files To WordPress Posts And Pages
- How To Insert Special Characters Into WordPress Posts And Pages
- How To Insert Code Into WordPress Posts And Pages
- How To Edit And Delete WordPress Posts
Using The WordPress Visual Editor
WordPress makes publishing and formatting content online easy by providing users with the option of using a rich, visual editor that does not require knowledge or experience of code (e.g. HTML) to create professional-looking web pages with embedded images, media, etc …
In this tutorial you are going to learn how to use the WordPress Visual Editor – what the menu buttons do, how to format text, how to resize the text editor, and more!
Watch the video below and then complete the step-by-step tutorial in this section to learn how to use the WordPress Visual Editor …
A Simple Guide To Formatting Text In WordPress
WordPress comes with a simple and easy-to-use feature-rich WYSIWYG (What You See Is What You Get) visual content editor that lets you format text, create hyperlinks, add images and media to your posts and pages, and so much more, just by clicking a few buttons …
WordPress Visual Editor Buttons Explained
If you have used a text editor like MS Word before, then the WordPress visual editor interface should seem quite familiar to you…
Here is a brief description of the function of each of the WordPress Visual Editor buttons shown in the screenshot above:
1. Title Field – Here’s where you enter the title of your post or page.
2. Permalink – Click on the “edit” button to change the permalink text of your post or page. This is useful if you want to shorten or change the URL of your post or page.
3. Media Manager – Click this button to upload, manage and insert media into your post (e.g. pictures, videos, audio, etc) from your computer, an external URL, or from your site’s own media library.
4. Visual Editor Tab – Click this tab to access the WYSIWIG (What You See Is What You Get) editor.
5. Text Editor Tab – Click this tab to view and work with the code behind your content. Switching between these two tabs allows you to add content in the WYSIWIG mode, and then make changes to the underlying code.
6. Bold – Highlight text and click this button to make the words bold.
7. Italics – Highlight text and click this button to make the words italicized.
8. Strikethrough – Formats selected text as strikethrough
9. Unordered list – Use this button to create an unordered list like the example below:
- List item 1
- List item 2
- List item 3
- etc …
10. Ordered list – Use this button to create an ordered list like the example below:
- List item 1
- List item 2
- List item 3
- etc …
11. Block Quote. Use this function to create a block quote. Simply select the text you want to display in the block quote and click the button.
To exit the quote press the “Enter” key to create a line of space and then click the block quote button again and this will end the command and return your text to normal.
12, 13 & 14. Alignment buttons – Use these buttons to align text and objects inserted into your posts or pages:
12. Align Left
13. Align Center
14. Align Right
Press the “Enter” key and leave a line of space to end the alignment command
15. Insert/Edit Link. Use this button to insert a hyperlink into your text (See “How To Link Content Internally In WordPress Posts And Pages” tutorial for useful tips on using the hyperlink function).
16. Unlink. Select and highlight any text you want to unlink and click this button to remove the hyperlink.
17. Insert More Tag. Clicking this button will insert a “read more” link wherever you have placed your cursor. All text added to a post prior to inserting this tag will display as normal on your post when published, but all content added to the post after this tag will only be displayed to visitors after they click on the “read more” link …
Important: The “Read More” tag does not work on WordPress “Pages”. It is only used on the Home page that shows your latest posts (i.e. your Blog Page).
18. Spell Checker. Use this button to check the spelling of your content. Use the drop-down menu to select a different language …
19. Toggle Full Screen Mode. Clicking this button will toggle your screen between full screen & editor normal screen. This is useful for checking placement of items on the page and for working on your content free of other page element distractions …
20. Show/Hide Kitchen Sink. Click this button to toggle the WordPress visual editor between minimal mode (one row of buttons) and enhanced mode (two rows of buttons).
21. Format Style. Use this feature to format text. When you create a new post or page and start typing into the content area, the text is formatted as “paragraph” (i.e. normal) by default.
To create headings for your content, highlight an area of text and select different format styles from the drop down menu (e.g. heading sizes ranging from h1 to h6) …
22. Underline. Select an area of text and click this button to underline text.
23. Align Full. Use this button to justify your content and display your text neater on your page. This button will adjust the spacing in your text to try and square up every line of text so that the line ends are not “ragged” (as is the case when text is aligned left by default).
24. Select Text Color. Select an area of text, then click on this button and select from the color options in the dropdown menu to change the color of your selected text area …
Note: You can expand the selection of colors available in the color palette by clicking on the More colors button …
You will then have access to an almost limitless choice of colors.
Useful Tip: If you are familiar with the Hexadecimal (HEX) color system, you can just type in the code for the specific color you want into the Color field.
The example below shows the HEX color codes for some of the most commonly used “web safe” colors (i.e. colors that display correctly across most browsers and monitors) …
25. Paste as Plain Text. Click the button marked with a “T” to paste the content of your clipboard into your content editor area as plain text.
26. Paste from Word. Click the button marked with a “W” to paste in text from MS Word.
Note: Pasting text directly from MS Word into your WordPress content editor can introduce unnecessary code into your content and result in errors. MS Word and some other text editors store code that is not directly visible when copying text from a document into the clipboard …
27. Remove formatting. If you notice unwanted formatting code in your text (or your content isn’t displaying as you intended after your post or page has been published), then select all text and click this button to clear all formatting on the page.
Tip: Here is a quick and useful way to test and remove any errors that you suspect may be caused by poor formatting tags without losing your original content.
Before using the “Remove formatting” function, switch to the “Text” tab, then select and copy all of your text to the clipboard …
Paste the content from your clipboard into a new plain text file, then go back to your content and go through the “Remove formatting” process. Now, if something goes wrong, at least you have a backup copy of your content with all the original formatting preserved.
28. Insert custom character. Click this button to insert special characters like © ® ™ a whole bunch of other special characters (e.g. characters for non-English text).
29. Outdent – Click this button to remove indented text & return text to left alignment on the page.
30. Indent – Click this button to indent one or more lines of text to the right.
Here’s a line of indented text (indented by pressing “enter” button).
This line has been indented further to the right by pressing the indent button one more time.
31. Undo. Click this button to undo your previous commands. This is useful if you have accidentally deleted a section of text, or formatted text wrongly and need to backtrack.
32. Redo. Click this button to reinstate a change or deletion that you have undone.
33. Rich Editor Help. Click this button to bring up the WordPress Editor Help feature …
Tip #1: WordPress Content Editor – Power User Shortcuts
As well as using the menu buttons in your Visual Editor toolbar to insert and format content, you can also use the key combinations below as you type. This can help you create and format content faster …
Tip #2 – How To Resize The WordPress Visual Text Editor Box
WordPress provides a WYSIWYG (What-You-See-Is-What-You-Get) Visual Editor for creating and editing your posts and pages.
By default, WordPress normally displays around a dozen lines of text in its WYSIWYG Editor …
Depending on your content writing or editing needs, this may not be enough.
So, how can we make the text editor larger?
Well … before the WordPress 3.5 version upgrade, one of the options for increasing the size of the WordPress text editor, was to go into your Writing Settings area and specify the number of lines you wanted to display in the post box …
Although the above option no longer seems to be available post WordPress version 3.5, it’s still quite easy to resize your text editor.
All you have to do, is log into your WordPress admin, then go into your Post or Page area (create new or edit), and click and drag the bottom right-hand corner of your post box to resize it …
Your Text Editor Box is now resized …
Another useful way to enlarge your working space, is to click on the Distraction Free Writing mode button (Alt + Shift + W) in your WYSIWYG toolbar menu …
This gives you a “full screen” mode to work with when editing or reviewing your content …
To return to your previous setup, just click on the Exit fullscreen link at the top of your screen …
Understanding The Differences Between WordPress Posts And Pages
WordPress gives users two powerful ways to publish and display your content online: Posts and Pages.
In this tutorial you are going to learn about the main differences between WordPress Posts and Pages and when to use these to publish your content online.
We’ll then focus on specific ways to use Posts and Pages and what you can do with these in separate tutorials.
Watch the short video below and then complete the step-by-step tutorial to learn more about using posts and pages to publish content online using WordPress …
Posts And Pages – Understanding The Main Differences
In WordPress, you can publish content online using either Posts or Pages.
Although your readers and visitors may not care whether you are using Posts or Pages to display content on your site, it’s important that you understand the main differences between these two fundamental building blocks of your online presence, and choose the most appropriate one for whatever specific purpose you have in mind.
Let’s take a look, then, at what the main differences are, starting with WordPress Posts …
Note: Many of the specific features of Posts and Pages mentioned below are explained in more detail in separate tutorials.
Regular “blog” entries are typically written using posts.
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your blog’s home page, so that the most recent entry shows above the older entries …
Posts marked as “sticky posts” display before your other posts (this is explained in more detail in a separate tutorial).
Posts can be referenced in sections of your web site like Archives, Categories, Recent Posts, and several widgets. Posts also display in your WordPress RSS feed, as shown in the example below …
Posts often display a comments section below the main content, allowing visitors to comment on your posts …
Posts can also be added to categories …
And posts can also be referenced using tags …
See the “Related Tutorials” section further below for tutorials on how to use Posts.
WordPress Pages And Posts – Similarities
Here are some of the main similarities between WordPress Pages and Posts:
- Pages and Posts both have Titles and Content, and use the same method to insert these (e.g. title fields, visual editor, text editor, etc …)
- Pages and Posts both use your WordPress Theme templates files to help maintain a consistent look throughout your site.
- Pages and Posts both allow you to use keyword-rich URLs
- Both Pages and Posts are viewed as “content pages” by search engines.
- Depending on the theme and the plugins you have installed on your site, Pages and Posts both give you control over search engine settings like Title, Meta Description, and Meta Keywords.
- Depending on the theme and the plugins you have installed on your site, both Pages and Posts can be set to display in your menus and widget areas.
Although very similar in many respects, Pages, however, have several key distinctions that make them different from Posts.
Pages typically live outside of the normal blog chronology and are used to “showcase” content that is less time-sensitive than Posts.
In essence, pages are mostly used to present readers with information about you or your site that is unlikely to change, and other common pages found in websites such as:
- About Us
- Contact Us
- Product / Service Pages
- Scheduled Events
- Legal Information
- Earnings Disclaimer
- Reprint Permissions
- Company Information
- Privacy Statement
- Site Map
- etc …
Pages in WordPress are not listed by date, and do not use tags or categories.
You can use Pages to help you organize and manage your content.
For example, you can organize the main topics of your content into “Parent” pages (where each of the main topics gets its own page), and then add subtopics for each of your main topics into “Child” pages (subpages) …
You can add as many “child” pages as you need to organize your content into “topic hierarchies”, as shown in the example below …
Pages can also be displayed in the sidebar of your site using the Pages widget …
In the example above, a “Pages” widget is used to display links to five main pages and three “nested” subpages.
As well as displaying pages in sidebars using widgets, some WordPress themes also display pages in menu tabs in the header and footer sections of your site…
Pages can also use different Page Templates. These Page Templates can include Template Files, Template Tags and other PHP code that provide unique, complex or sophisticated display features for the pages on your site.
For example, here are just some of the sales page templates made available to users of a popular WordPress theme called OptimizePress …
At the simplest level, Pages should be used for non-blog content. In fact, if you were to remove all Posts from your WordPress site, you would have something that closely resembles your typical “non-blog” website (i.e. a site comprising only of “static” pages.)
What WordPress Pages Are Not
- Pages are not Posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that some defaults can be changed through the use of certain plugins.
- Pages cannot be associated with Categories and cannot be assigned Tags. This means that Pages can only be organized according to a hierarchy where you specify and assign Pages and SubPages, and not from referencing Tags or Categories.
- Pages are not files. Unlike websites that have static pages made of code, which are then saved as files on your server, Pages are stored in your WordPress database just like Posts, where they only exist as digital data inside database tables.
- Pages are not included in your site’s feed. Note: there are plugins available that will add your pages to your site’s RSS feed.
- Pages (or even a specific post) can be set as a static “home” page. In a separate tutorial we’ll explain how to set up a page to display as the home page of your WordPress site. We’ll also show you in a separate tutorial how to create a separate page for displaying your latest blog posts (where a list of your most recent posts display in a page that most people typically call “blog”).
Because Posts are referenced from many different areas of your WordPress site (Archives, Categories, Searches, Tags, RSS Feeds, other page views, etc …), and Pages are typically only accessed from their one published location, many WordPress SEO experts argue that it is generally better to post content that you want to attract more exposure from visitors and gain better results from search engines using Posts, rather than Pages.
What Type Of Content Can Be Added To WordPress Posts And Pages
With WordPress you can easily add or edit the following types of content into your Posts and Pages:
You can add plain, formatted and/or hyperlinked text in a variety of fonts and styles to posts and pages …
Depending on how you configure your site’s settings and plugins, you can also add “meta” text to posts and pages (e.g. titles, keywords and descriptions that appear to search engines), create custom excerpts, etc…
For step-by-step tutorials on how to add text-based content to WordPress posts and pages, see the “Related Tutorials” section below.
You can add or embed media content into WordPress such as videos, audio files, downloadable files (e.g. PDF documents), images (photos, logos, graphics, banners, etc) and more.
For step-by-step tutorials on how to add media-based content to WordPress posts and pages, see the “Related Tutorials” section below.
Content can also be added to Posts and Pages by inserting code directly into your file templates. Please note, however, that in order to add and edit file templates, you will need to have at least a basic understanding of code languages like HTML and PHP.
For step-by-step tutorials on how to add scripts and code to WordPress posts and pages, see the “Related Tutorials” section below.
- Using The WordPress Visual Editor
- A Basic Guide To HTML For WordPress Users
- How To Use WordPress Plugins
- How To Create A New WordPress Post
- How To Create A New WordPress Page
- How To Insert Special Characters Into WordPress Posts And Pages
- How To Insert Code Into WordPress Posts And Pages
- How To Use The WordPress Media Library
- How To Add Videos To WordPress Posts And Pages
- How To Add Audio Files To WordPress Posts And Pages
- How To Insert And Format Images Into WordPress Posts And Pages
WordPress Resources Guide
WordPress is constantly changing and evolving.
Because of its Open Source nature, new plugins, themes and tools are continually being developed to enhance productivity and benefit the WordPress user community.
This section provides additional tips, reviews, and links to new tools and resources that will help you work better and achieve results faster using WordPress.
Note: We will be adding more content to this section on a regular basis.
To access the information, just click on a link from the list below:
There are currently no tutorials listed for the "WordPress Resources" training category.
WordPress Security Guide
WordPress is the most popular Content Management System (CMS) in the world today. With millions of websites currently powered by WordPress, most hackers and malicious users know that if they find a vulnerability they can exploit, they can potentially access thousands of other sites that have the same issue!
The step-by-step tutorials in this training section will teach you how to keep your WordPress site or blog secure and show you how to protect your site and your valuable data against hackers, malware, bots and malicious users.
Note: We will be adding more tutorials to this section on a regular basis.
To access any of the tutorials in this section, just click on a link from the list below.
WordPress Security Tutorials
There are currently no tutorials listed for the "WordPress Security" training category.